Search Engine Optimisation Hype Log

There is a huge amount of hype inside the SEO industry probably because it is a techno field plus is very competitive so everyone is attempting eyebrow everyone else and get the upper edge.

Being in my antiquated 40′s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.

Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.

Yes SEO can be technical but only usually after you got it wrong in the beginning – your internet site that is. If you did not engage an SEO advisor to give you the run down Before you decide to start building the chances are you ended up with a site punctured with a trillion Search engine optimization holes. These web sites normally takes some fixing without a doubt. Most web designers don’t know anything about Search engine optimisation and what they do know they almost never put into action simply because they are not requested to by you! Not appointing a good Search engine optimisation advisor is like building a 3 storey property without using an architect and engineer and expecting the contractor to get it right – no way.

I run into a great Search engine optimisation site once in every 100 websites. It is a poor track record for web-developers. Almost every other single web-site is a ship filled with holes sinking in the lower zones of page 196 of Google!

So apart from adding some bright colored pros to this piece I guess I should add some substance. Well here it is – short and simple (well maybe not that short!)

Content is King

Google makes use of inbound links a lot at the moment to judge a internet sites popularity. However, it is currently very easy to create back links of high quality in large amounts to unbalance the ranking game. Google knows it’s got to find a way to balance this out. When it does, most people’s position will probably come crashing to the ground overnight.

On the other hand, Google always wants Good quality content material – the very best it can show. Should you have this, then because content is the only reason why we have search engines in the first place, your internet site will always do well regardless of what twists and turns Google puts its search engine algorithms through.

Under no circumstances ever neglect that content rules within the SEO jungle. Forget at your peril.

We struggled to get content material on clients sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is SEO optimised as well.

Your content delivery engines needs to be well tuned

Don’t believe that you can merely add content to a internet site and miss out on the platform you might be adding it to. Google wants to ensure that the content material is not only the best for the key phrase requested, but it also gives the best user experience. So make sure you cross your T’s and dot your SEO eyes when it comes to ensuring your site delivers the very best experience such as doing these :

Ensure your server is quick – Google a short time ago added this one – upgrade today if it takes too long to load your internet pages

Make certain ALL images have ALT tags WITH meaningful content

Make sure every page has a UNIQUE page title relevant to the content of the page

Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)

Make sure there are at least 300 words of meaningful text on any web page – the more the better for Google

Make sure that if you are utilizing a Website cms that the URL’s are fixed so only phrases appear (and preferably keywords) and not funny programming expressions and numbers

Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text

If you cannot add content to your site (maybe you have a flash site), then at the least add a blog attached to your site – this helps a good deal

When you next renew your domain, renew for at least 3 years – of course longevity shows maturity and raises trust

Backlinks and more inbound links

And of course don’t stop back-linking. Right now it is the powerhouse for SEO but don’t rely on this for the future.

So I hope this has helped ‘de-hype’ a few of the Search engine optimisation resources available and helped you along the Search engine optimisation road a little bit further.

Find more information on SEO or Web Design.

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